Brand Identity
Fox Meets Owl


Ana Lueneburger is a business coach with a global network of vetted coaches to call on. Our brief was to name and brand her new venture – the name had to be bold, memorable and .com available (easy right?!). And needed to communicate the unique marriage of the creativity and science of leadership that Ana offers.


Our solution is a name and identity that flies in the face of the usual business coaching clichés. Fox Meets Owl was devised to reflect the attributes of a great leader – the tenacity and emotional intelligence of the fox paired with the strategic and analytical intelligence of the owl. With the name agreed we created a memorable logo that combines both animals in a deft sleight of hand.

FMO Desktop For Web
FMO 07
FMO Poster For Web
FMO Mobile For Web
FMO Sign For Web
FMO Insta For Web
FMO Biz Card For Web
FMO Bottle For Web
FMO Pad For Web