Gradcore exist to help universities support their graduates, assist businesses in finding great talent and to enable graduates to begin their journey with intelligence and deliberation. They design strategies, create connections and run programmes to make these three things happen.
We gave Gradcore a new visual language based around journeys and pathways. Forgoing the usual photography of students that the competition favour, the identity centres around a bespoke typeface designed in collaboration with typeface designers FontFabric. The result is a very graphic look which gives them great standout from the crowd.