Brand Identity | Client: SrchPop | Supple Studio

Brand Identity


SrchPop allows you to search all the second-hand marketplaces in one click. Whether you’re after a teapot or a T-bird, a drum pedal or a pedal bike, a first-edition or a three-piece vintage suit, SrchPop helps you find the right one at the right price. The team at SrchPop are on a mission to make online shoppers think second-hand first. Reusing, recycling, rehoming, reappreciating for a happier planet.


We designed a simple but striking identity that captures and communicates the core SrchPop proposition – ‘search one, search all’. The universal search bar graphic sits at the centre of the new visual identity, becoming a colourful ‘pop’ that suggests a multiplicity of search results. The versatile device flexes to highlight product photography, and reflects the joy in that moment of discovery.

Srchpop typewriter
Srchpop ad brooklyn
Srchpop graphic 01
5 srchpop hat search LR
Srchpop app icon
Srchpop ad manhatten 02
8 srchpop chair 01 search LR
Srchpop ad manhatten
Srchpop typography
9 srchpop camera search LR
Srchpop graphic 02