Brand Identity
Southern Lights


Established in 2009, Southern Lights is an independent IT and Tech recruitment specialist that punches above its weight by doing things differently. Southern Lights’ database is second to none, and so is its commitment to long-term client relationships and honesty. Which means it has kept hold of many of the same clients and candidates for almost a decade.


We created a pattern-based identity that illustrates how Southern Lights stands out from the crowd — zigging when its competitors zag — and helping clients find the best talent in a sea of sameness.

Sl About Us
Business Cards Flatlay
Business Cards Layout
Sl Patterns 01
Sl Imac Mockup
Mugs Together
Sl Patterns 02
Notebook Pile
Notebook Angle
Notebook Flat
Sl Patterns 03
Sl Poster Mockup Duplicates
Sl Patterns 04
Sl Poster Mockup
Sl Patterns 05
Business Card Detail
Business Card Detail 2
Sl Patterns 07