Brand Identity | Client: totalcontent | Supple Studio

Brand Identity
totalcontent

Who ...

totalcontent is an established creative copywriting partnership that works for brands, clients and design agencies.

What ...

We developed an identity based around a menagerie of stylised quote marks, suggesting the broad spread of work totalcontent do, writing in many different voices for different clients. This extended
to business cards, where quote marks doubled up as initials (j for Jim or d for Deborah).

Totalcontent mac 03
TC Biz Card Web
TC Letterhead Web
TC Comp Slip Web
TC Christmas Card Web
Tc Christmas Card 9
Tc Christmas Card 3
Tc Address Label 2
Tc Moving Mailer2
Tc Pencil Detail 22
Tc Pencil Detail

What the client said—

This was a tough brief, but Supple passed with flying (Pantone 805U) colours. The design is striking, intriguing and creative … it makes an instant impression, but has an inner depth. Which is how we aspire to write at totalcontent.

Jim K Davies – Writer, editor & consultant

Collaborators—

  • Developer—Duet