Brand Identity | Client: Grant Associates | Supple Studio

Brand Identity
Grant Associates

Who

Grant Associates is one of the world’s most renowned landscape architects. Its work fuses man-made and natural worlds to encourage people to stop and reflect on the wonders of nature. The practice uses landscape design as a tool to shape emotions, cities and perceptions; reconnecting people and nature.

What

Our new visual identity illustrates Grant Associates’ innate ability to reconnect. The concept is centred around a g/a monogram that suggests connection, balance, openness and collaboration. The marque has an architectural feel with organic, quirky edges that reflect the practice’s own work.

This project was a wonderful collaboration with our studio mates Mud (digital design and build) and Fitzroy Hawk (organic particle creation and motion).

Artboard 1 copy 5
Logotype
Artboard 1 copy 6
3 D Angles1
3 D Angles 4
GA Images people
GA TOV
GA Portfolio Logo1
3 D Angles 2
GA Stationery4
GA Stationery2
GA Stationery3
GA Stationery1
GA Brochure2
GA Brochure1
GA Brochure3
GA Brochure4
GA Brochure5
GA Brochure7
GA Brochure8
GA Brochure6
GA Images People1
GA Guidelines
GA Sign2
GA Sign
GA Bag1
GA Bag3
GA Portfolio Logo2
GA Portfolio Logo4
Grant Associats Icons 04
GA Generative Logo
GA Generative Logo4
GA Generative Logo3
GA Images icon
GA website visual mac home monogram
GA website visual mac home
GA website visual mac project hero

What the client said—

We have been on a fantastic journey with Supple, Mud and Fitzroy Hawk to find a new, bolder identity that better reflects Grant Associates’ key mission to connect people and nature. This process is more than about changing our logo, it’s an attempt to update and articulate our purpose. It’s about the renewed sense of urgency we feel towards creating a more positive relationship with the natural world in the context of the climate and biodiversity emergencies and global urbanisation.

Andrew Grant, founder and director at Grant Associates

Collaborators—

  • Digital design & build—Mud
  • Motion & CGI—Fitzroy Hawk
  • Copy—totalcontent
  • 3D logo renders—Fakery
  • People photography & film—Paolo Ferla
  • Retouching—Richard Baker