Straightline Identity
Prison Radio Association

Who …

A website and mobile app from the Prison Radio Association. Allowing those recently released from prison to gain access to the PRA’s award winning radio content and videos.

What …

We created a simple rebus based brand identity to encourage recognition of straightline amongst a hard to reach audience with varying degrees of literacy. Working with our digital partners Mud to create assets for a desktop website and app that are super easy to use.

Sl02A
Sl App2
Sl App Pages 1
Sl App Pages Ls
Sl New Web1
Sl New Web2
Sl New Web3
Sl New Web4
Sl Biz Card1
Sl Biz Card2
Sl Biz Card3
Sl Notepad Front
Sl Notepad Reverse
Sl Posters
Sl Poster Detail
Sl Postcard Front Reverse
Sl Postcard Detail
Sl Postcard Detail 3
Sl Diary
Sl Diary Detail 7
Sl Diary Detail 2

What the client said—

Supple just get it. Simple. It was such a pleasure to work with Jamie and his superb team, from day one. From the very beginning of this project we knew we were in safe hands. Supple clearly care about the things that are important to us – our deadlines, our budgets. And they seemed to instinctively understand our not-very-well-articulated vision. The end result says it all. Working with Supple gives me one less thing to worry about.

Phil Maguire – Chief Executive

Collaborators—

  • Digital design and build—Mud
  • Copywriting—totalcontent
  • Print—WithPrint