Brand Identity
Picnic Coffee

Who

Picnic Coffee is an independent speciality coffee shop on a mission to make good coffee accessible to everyone – speciality coffee without the pomp. They strive to create a relaxed and welcoming space where people can learn about more sustainable coffee communities.

What

We created an identity around the positioning 'Making Good Coffee Simple' – finding the hidden cups and saucers in their name and using playful hand illustrations to depict the myriad ways they brew their hand-crafted coffee.