Brand Identity | Client: Picnic Coffee | Supple Studio

Brand Identity
Picnic Coffee


Picnic Coffee is an independent speciality coffee shop on a mission to make good coffee accessible to everyone – speciality coffee without the pomp. They strive to create a relaxed and welcoming space where people can learn about more sustainable coffee communities.


We created an identity around the positioning 'Making Good Coffee Simple' – finding the hidden cups and saucers in their name and using playful hand illustrations to depict the myriad ways they brew their hand-crafted coffee.

PC Intro RED
PC header
Picnic A Board
Picnic Cup For Web
Picnic Round Sign
PC illo 2
Supple Studio Picnic 32
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Picnic Coffee Wheel
PC icedcoffee
PC illo 3
PC illo 1
Supple Studio Picnic 69