Brand Identity
Bespoke Menu Partners

Who

Bespoke Menu Partners (formerly Bespoke Kitchen Foods) are one of the UK’s top food innovation and whole menu creators, specialising in natural vegan and vegetarian foods. Bespoke needed a new identity that reflects their growth ambition – following 15 years in the game and some tasty investment. They've got a five star reputation for supplying everything from sumptuous starters to delicious desserts to some of the biggest pubs and eateries in the country – always with a handmade, personal touch.

What

We started by cooking up a new name, based on our brand strategy 'Food crafted together'. Then we dished up a new logo and visual language that reflects partnership and their whole menu solutions, with an ever-changing B monogram. And a playful tone of voice that reflects their down to earth foodie nature to finish. Chef's kiss.