YHA Food and beverage visual identity | Supple Studio

Food and drink
YHA

Who

YHA is a charity that provides affordable accommodation for all. They believe in the power of travel and adventure — to connect people to each other, to nature and the outdoors, and ultimately to transform lives. Across 150 hostels nationwide YHA deliver delicious food at affordable prices. The client sought to unify and promote their entire food and drink offer under a cohesive and eye-catching visual identity.

What

We created a new positioning for the food and drink offer that was uniquely YHA, whilst reflecting the hearty food on offer — great food to fuel your adventures. The visual and verbal identity is a fun and engaging realisation of the creative strategy.

YHA food drink 1
Yha Clipboard 2up
YHA food drink 3
Yha menu hostel
Yha a2 2 up 01
YHA food drink 2
Yha sill reception
Yha posters 01
YHA food drink 4
Yha sill aboard
Yha a2 2 up 02
Yha aboard
Yha a4 5 up
YHA food drink 5
Yha strut 2up
Yha loyalty card
YHA food drink 6

What the client said—

It was obvious the team thought deeply about who we are and what would work. Lovely to see our personality come through the work and see it as a unique positioning for YHA and our offer. The inclusion of retro photography, action shots and the use of stamps .. unique and differentiated.

Sarah Harrison – YHA Senior Marketing Manager

Collaborators—

  • Food photography—Simon Rhys