Food and drink
YHA is a charity that provides affordable accommodation for all. They believe in the power of travel and adventure — to connect people to each other, to nature and the outdoors, and ultimately to transform lives. Across 150 hostels nationwide YHA deliver delicious food at affordable prices. The client sought to unify and promote their entire food and drink offer under a cohesive and eye-catching visual identity.
We created a new positioning for the food and drink offer that was uniquely YHA, whilst reflecting the hearty food on offer — great food to fuel your adventures. The visual and verbal identity is a fun and engaging realisation of the creative strategy.