Careers & Employability Visual Identity
UAL’s Careers & Employability team is comprised of various sub-groups covering everything from mentoring to temp recruitment to entrepreneur skills. Together they aim to empower UAL students and graduates to make a living doing what they love.
Using the UAL brand colon we created a fluid E-shaped framework that brings their diverse department and activity together under a cohesive visual language. The system allows for a range of expressions, whilst clearly coming from the same department.
As part of the rebrand we created a new visual identity for UAL’s Widening Participation offer. ‘Creative Shift’ is is a programme of extra-curricular events and activities that strives to help shape a diverse creative industry and encourage young, under-represented students to study the arts at HE level. We worked closely with a team of WP students and gave the campaign a disruptive, subversive look and feel to represent the urgency and need for change.