Careers & Employability Visual Identity


UAL’s Careers & Employability team is comprised of various sub-groups covering everything from mentoring to temp recruitment to entrepreneur skills. Together they aim to empower UAL students and graduates to make a living doing what they love.


Using the UAL brand colon we created a fluid E-shaped framework that brings their diverse department and activity together under a cohesive visual language. The system allows for a range of expressions, whilst clearly coming from the same department.

Creative Shift

As part of the rebrand we created a new visual identity for UAL’s Widening Participation offer. ‘Creative Shift’ is is a programme of extra-curricular events and activities that strives to help shape a diverse creative industry and encourage young, under-represented students to study the arts at HE level. We worked closely with a team of WP students and gave the campaign a disruptive, subversive look and feel to represent the urgency and need for change.

UAL careers A2 poster
UAL careers postcards 02
UAL careers postcards 01
UAL careers postcards 04
UAL creative shift A2
UA032 Creative Shift Case Study3
UAL creative shift 01
UAL creative shift 02
UAL creative shift 03