The Lighthouse | Client: NSPCC | Supple Studio

The Lighthouse
NSPCC

Who?

Currently, children who report sexual abuse may have to wait months for the important therapy and support they need. And have to re-tell their story several times, in several different places. It’s harrowing for them and their families. But The Lighthouse, a new service from charity NSPCC and the NHS puts children first, and provides a safe space for them where everything happens in one place.

What?

We were tasked with creating a new visual identity for The Lighthouse that was sensitive to the needs of its young audience. Our solution was a house full of light that creates a pathway — a beacon of hope for young people. Turning a potentially dark situation into one full of colour and hope.

Lighthouse Logo
Poster Mock Up
Signage 01
Lighthouse Guidelines Darkgrey
Photography 02
Signage 08
Leaflet 02
Signage 02
Poster Mock Up 02
Signage 03
Leaflet Detail
Signage 11
Signs Darkgrey
Signage 05
Photography 01
Signage 10
Signage 09

What the client said—

Creating a brand identity for a sexual abuse recovery service can seem like a daunting task, but it’s one that Supple handled with creativity and huge sensitivity from the beginning. From the imaginative three routes they initially presented in response to ‘The Lighthouse’ concept, to scoping possible signage we could place in the building and designing leaflets, Supple have consistently impressed us at every stage of the project with their flexibility and hands-on approach – plus their ability to develop an identity which delicately balances the needs of numerous stakeholders, practitioners, parents and carers, and the young people themselves. We’re confident we now have a truly child-centred brand identity, which lends a bright, uplifting aspect to a difficult subject matter. This will certainly help us prove the importance of developing these unique brands, separate from our core NSPCC brand, for these type of services in the future.

Rachel Day – Communications Coordinator NSPCC

Collaborators—

  • Photographer—Tony Hay
  • Photographer—Tom Hull