One Unforgettable Day
Childline

Who

A child contacts Childline every 25 seconds or so. And it costs around £30,000 a day to run the life-saving charity. ‘One Unforgettable Day’ is an initiative that allows philanthropists and corporate sponsors to fund Childline for a day, picking a date that has special significance for them.

What

We were tasked with creating a covetable commemorative book to thank people for their generosity. To do this, we created a case-bound volume capturing a typical 24 hours at Childline through counsellor and user stories, paired with photography and simple illustrations. As the reader flicks through the book, the colours slowly segue to darker hues, to suggest the passing of the day.