Young People's Board For Change
NSPCC

Who

For the first time in their history, NSPCC are looking to recruit a group of young people aged 13-16 to sit on a newly created youth advisory board. This group will help to steer, direct and influence the NSPCC on issues that affect children and young people in the UK. We were commissioned to create a new visual identity and name for the initiative.

What

Working closely with the NSPCC creative team, we created a flex on their current core brand; throwing away the NSPCC crayons and giving the young people something more fitting for a teenage audience — a marker pen. We used handwriting and eclectic mark-making to represent the diversity of voices, whilst letting potential board members know that they will be able to leave their own unique mark on the charity.

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What the client said—

Jamie and his team really understand our brand, and how to flex it to meet the needs of our many audiences. The fun and playful designs really give our young ambassadors a voice and more importantly, pass their approval, but still truly feel like us.

Sue Hornsby
Head of Creative, NSPCC