Brand identity and packaging
Cocoa Jones


Cocoa Jones is a chocolate company founded by husband and wife team Naz Khan and Michael Ogazi. Building on the couples’ heritage (Pakistani for Naz and Nigerian for Michael), we devised
a positioning strategy for Cocoa Jones as ‘Culture Clash Chocolatiers’.


The swirly CJ monogram we created echoes the mixing of ingredients and cultures, while the branded packaging builds on their positioning by bringing together their two cultures on pack, uniting two patterns — one Islamic and one African.

Range All Blue
Milkchocolate 10151
Darkchocolate 10098
Mangococonutlime 10281
Cj Business Cards
Strawberrypistachiorose 10073
Strawberrypistachiorose 10083
Coffeecardamomlemon 10318
Truffleboxsizes 10218
Datebrazilnut 10178
Raspberrymeringuecocoanibs 10299
Raspberrymeringuecocoanibs 10303
Cocoa Jones Bags
Cj Apron Visual
Cj Truffles
Range Tile 3