Brand identity and packaging
Cocoa Jones

Who

Cocoa Jones is a chocolate company founded by husband and wife team Naz Khan and Michael Ogazi. Building on the couples’ heritage (Pakistani for Naz and Nigerian for Michael), we devised
a positioning strategy for Cocoa Jones as ‘Culture Clash Chocolatiers’.

What

The swirly CJ monogram we created echoes the mixing of ingredients and cultures, while the branded packaging builds on their positioning by bringing together their two cultures on pack, uniting two patterns — one Islamic and one African.

Range All Blue
Milkchocolate 10151
Darkchocolate 10098
Mangococonutlime 10281
Cj Business Cards
Strawberrypistachiorose 10073
Strawberrypistachiorose 10083
Coffeecardamomlemon 10318
Truffleboxsizes 10218
Datebrazilnut 10178
Raspberrymeringuecocoanibs 10299
Raspberrymeringuecocoanibs 10303
Cocoa Jones Bags
Cj Apron Visual
Cj Truffles
Range Tile 3

What the client said—

Supple’s approach to their clients was something we found refreshing. They are guys who clearly do their homework. Quickly able to help us identify who we are and where we want to go. Initially time was spent interviewing us; learning who we were, understanding our chocolate journey, how our values and personalities were reflected in the products we made. Supple were great at contextualising our business amongst our competitors and those we aspired to compete with.

As first time users of a branding agency we found that Supple have been collaborative every step of the way. At no point have we felt overwhelmed or as if things were being directed away from our control. We are a young company but have had nothing but impressed ‘oohs and aahs’ to our packaging and brand so far. I often catch myself, in quiet moments, just admiring the packaging range and thinking wow we did that!

Naz Khan – Founder of Cocoa Jones

Collaborators—

  • Photographer—Hugh Johnson
  • Food stylist—Maud Eden