Brand identity and packaging
Cocoa Jones is a chocolate company founded by husband and wife team Naz Khan and Michael Ogazi. Building on the couples’ heritage (Pakistani for Naz and Nigerian for Michael), we devised
a positioning strategy for Cocoa Jones as ‘Culture Clash Chocolatiers’.
The swirly CJ monogram we created echoes the mixing of ingredients and cultures, while the branded packaging builds on their positioning by bringing together their two cultures on pack, uniting two patterns — one Islamic and one African.