Staff Engagement
Brownsword Hotels

Who

Brownsword Hotels (winner of Hotel Group of the Year 2018) are a group of 13 luxury hotels in historic buildings around the South of the UK – from deepest Devon to chic Chelsea. Each hotel is a one-off, brimming with character, history and charm. Whilst the Brownsword-owned Abode Hotel suite offer modern city-centre stays for young professionals.

What

We were tasked with creating a staff engagement brand that united the two hotel chains with a common tone of voice and look that would appeal to a young team of hospitality professionals – from maids to managers. Our solution stems from Brownswords’ history as a family run business – using a family tree inspired graphic language paired with a diverse iconography and playful tone of voice.

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What the client said—

Jamie and the team at Supple did an incredible job on this project – they took a concise brief and found the perfect direction so quickly. We loved it from the first presentation and it was refined into a look and feel that was fun and understandable to all levels of our group. Most importantly it has had a fantastic impact across our business since its launch a few months ago. The Supple team were simply on point at every stage, always with speed and a smile. We were delighted with the outcome.

Collaborators—

  • In-house Designer—Andy Welsher
  • Copywriter—Jim Davies