Brand Identity
Dorothy House

Who

Dorothy House are Bath and NE Somerset's largest end of life palliative care charity. Operating across 800 sq miles and caring for over 75,000 patients (both at home and at their dedicated hospice) since they opened their doors on Bloomfield Road 50 years ago. We were tasked with refreshing their brand – updating their tulip emblem and creating a new visual language that reflects their status as one of the most innovative and forward thinking palliative care organisations in the UK.

What

Our solution is a simplified modern interpretation of the tulip – built around three overlapping petals designed to represent the three pillars of the charity – We Care / We Collaborate / We Create. Inspired by the new petal shapes, we worked with type designer Jamie Clarke to create a condensed headline font that gives Dorothy House the tonal flex to move from talking about end of life care to fun fundraising initiatives with ease.