Accommodation Services Identity
UAL

Who?

UAL is one of the world’s leading arts universities, with six colleges spread across central London. With over 18,000 students, UAL offers a comprehensive accommodation service, covering 12 halls of residence, private accommodation and around-the-clock support and advice.

What?

We were commissioned to create a visual identity that captures what makes UAL Accommodation different. In the face of growing competition from private halls and organisations, our solution captures their unique offer — where work and play truly meet, overlap, complement and inspire one another.

Ual Accomm 1
Ual Accomm Guide 01
Ual Accomm 3
Ual Accomm Guide Spreads
Ual Accomm 4
Ual Accomm Postcard
Ual Accomm Postcards Angle
Ual Accomm Postcards 02
Ual Accomm Bag
Ual Accomm Parent Guide
Ual Accomm 7

What the client said—

Accommodation Services is a big team with lots of different areas. Because of this our marketing brief is huge and quite complex as it involves a range of print, online and merchandise material assets. When it came to finding a visual identity, we knew it might be a bit of a challenge but it has felt really easy and enjoyable exploring this with Supple Studio.

They took a lot of time, research and care to understand our department and the various services we provide. The effort they’ve put in speaks for itself. They have created a stunning portfolio of work that not only reflects us as a team, but also encompasses the university’s brand and artistic legacy. Most importantly it has improved the student experience.

Working with Supple feels like we were more than a job or a new client, but more like partners. Phil and Jamie are both lovely to work with and will always go the extra mile to help us or change/develop new ideas.

We consider them additional members of the team and are looking forward to collaborating on more projects in the future.

Hazel Francis — Communications and Marketing Manager, UAL