Straightline Identity
Prison Radio Association

Who …

A website and mobile app from the Prison Radio Association. Allowing those recently released from prison to gain access to the PRA’s award winning radio content and videos.

What …

We created a simple rebus based brand identity to encourage recognition of straightline amongst a hard to reach audience with varying degrees of literacy. Working with our digital partners Mud to create assets for a desktop website and app that are super easy to use.