Currently, children who report sexual abuse may have to wait months for the important therapy and support they need. They have to re-tell their story several times and in several different places. And, on top of this, the average conviction rate is only 2 per cent. Making their experience lengthy, traumatic and often without justice.
But a new service from charity NSPCC and the NHS called The Lighthouse puts the child at the centre. No matter how long ago the abuse occurred, they make sure they have a safe place to recover at their own pace; get the justice they deserve and rebuild their lives.
We were tasked with creating a new visual identity for this service that was sensitive to the needs of its young audience. Our solution was a house full of light that creates a pathway – a beacon of hope for young people. Turning a potentially dark situation into one full of colour and hope.