Brand identity and packaging | Client: Ubiety | Supple Studio

Brand identity and packaging
Ubiety

Who

Ubiety is a range of luxury skincare and home fragrance products especially formulated to promote wellbeing and mindfulness. The range has been developed by charity Dorothy House Hospice Care in collaboration with Arcania Apothecary, with all profits going to help fund end-of-life care.

What

We were commissioned to create an aspirational visual identity and packaging for the range. Our solution is a bold, graphic reflection of a moment of indulgence and head space — allowing you to break away from the busyness and stresses of the day. Hand-drawn patterns, by illustrator Rebecca Sutherland, evoke the ingredients and therapeutic benefits of each product.

Ubiety Range V1
Ubiety Tagline
Rebecca Sutherland
Ubiety Lotion Wash
Ubiety Diffuser
Ubiety Lotion V1
Birch
Ubiety Candle Range 01
Ubiety Cards
Woodland
Ubiety Diffuser Range 06
Ubiety Salve
Ubiety Candle Calming 03
Ubiety Mist
Ubiety Leaflet 01
Ubiety Lotion
Ubty Website
Ubiety Wash
Ubty Range

What the client said—

We asked Supple to create something they would be proud of. Jamie and Phil really got under the skin of the brand and created something desirable for both women and men, cutting across generations with timeless, luxury appeal. Their agile and dynamic approach has meant we have been able to bring something to market that can hold its own against any competitor – the enthusiastic response from retailers and customer so far, demonstrates this excellent design.

Marianne Cantelo – Dorothy House

Collaborators—

  • Naming—Taxi Studio
  • Illustration—Rebecca Sutherland
  • Web development—We are Duet
  • Photography—Red Forge Studios